Novia furniture
Growing Novia Furniture Online Presence with Effective Local SEO and Social Media Management
Novia Furniture offers a wide range of carefully sourced, quality-checked furniture for customers across the UK. Their strong focus on quality and customer service, both online and in-store, sets them apart in the furniture market.
What we did?
- Social Media Management on Key Platforms: We managed Novia Furniture’s presence on Instagram, TikTok, YouTube, and Pinterest. Pinterest was particularly important because many users turn to the platform for home decor ideas, which aligned with Novia's target audience. Our content strategy focused on providing inspiration, promoting products, and engaging with users interested in interior design.
- Local SEO and Directory Listings: We improved Novia’s local search visibility by optimizing their Google Business profile and listing them in over 55 directories, making it easier for customers to find them. We also found creative ways to get customers to leave reviews and responded to all feedback, both positive and negative. Replying to negative reviews was especially important, as it shows that Novia listens to customers and cares about their feedback. This approach helped build trust in Novia’s brand and connect with more customers.
